Building blocks are one of the few kids’ toys that is loved by every child at some stage of their youth. Indeed, one of the main building block producers is the 5th largest toy manufacturer in the world and has been named “Toy Of The Century” on two separate occasions. Boys and girls, toddler or teen, they all love these little building blocks in varying degrees. But why? What is it about them that makes them so irresistible to kids?
Designed to encourage creativity in children and with figures boasting that the children worldwide spend 5 billion hours playing with them, leading building block manufacturers profess that you can make 900 million different combinations with just six blocks of 8-tube bricks.
o Probably the number one reason that building blocks are so popular is their diversity. The sheer potential of being able to construct anything from these little bricks makes it appealing for a start.
o Children of varying ages can all get enjoyment out of the same set of bricks. It is neither regarded as a “kids’ toy” by older children nor something out-of-reach by younger ones.
o Although the actual bricks remain the same, as a child grows, so too does the complexity of his or her creations, so it is not a toy that loses appeal over time.
o There is an element of pride in creating something unique and unusual which is highlighted when using building blocks.
o It is a toy of unisex appeal – perfect for both boys and girls
o It is portable – take a smaller collection of bricks with you to keep your child entertained on the move, in a plane, or at a friends’ house
And for parents, building blocks are as durable a toy that exists. They last children through childhood and can even be passed down through generations unscathed by decades of use. They are also great value for money as they never lose their appeal and can be used simultaneously by more than one child.
As far as toys go, can do building blocks can do no wrong.
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